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How to Make Your Blog Content Last Forever:1) Who is my ideal client? What information would they need in order to discover my services?Honing in on your ideal client is the first thing you should do before writing a post – or even before starting a blog! Decide who you are talking to and what problem you can solve that will bring them to your page time and again. Think about their shopping habits, lifestyle, and search habits as you formulate a post to reel them in.
2) What keywords can I seamlessly integrate into my blog that will both answer my potential client’s questions and keyword it for my geographic area (or style, if you’re an online business).
When I mention keywords, I have to be careful – search engines will quickly be able to tell if you are ‘keyword stuffing,’ or packing as many words as you can possibly fit that may be relevant to your target audience. Before you write a blog, plan out a few words or phrase you can seamlessly integrate into your post so that the content both feels natural and generates web traffic at the same time.
3) What are a few different words clients might use to search for the same results? If you are struggling with the right words, just Google it! One quick tip I always recommend is to search for keywords surrounding your topic. Scroll to the bottom of your search and you will find searches related to the post you are creating. Use these words as a launching pad to create content that will be relevant to a wider market than you had originally planned.
My challenge for you is to write one piece of ‘evergreen’ content this month that will make a positive impact for your SEO. As you write it, remember to update it over time as necessary! For example, I occasionally revisit my old blog post to update the images to best reflect my brand. Evergreen doesn’t mean it never changes – it just means that it will be helpful both to you and potential clients for years to come!
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WRITE BETTER TITLES & A STELLAR FIRST PARAGRAPH
Many people will see the title and make a split-second decision whether to click or not.
And when they click, a handful of people will spend no time engaging with the article. Rather, they will “bounce” or click-back without engaging.
Slate Magazine published an article stating that for every 161 people who click into a Slate blog post, 61 (or 38%) leave. Yes, 38% of people did not engage with your post. At all. (Source)
And that’s a good bounce rate.
1. Keep It Short: Longer titles will likely be cut-off by search engines.
2. Lists Posts are King: “3 Ways to…” or “5 Tips on…” List posts are also “skim-friendly.”
3. Use “Why” and “How”: People are looking for explanations and how-to’s.
4. Challenge Your Reader: The title of the Slate Magazine article referenced above is a great example – “Why You Won’t Finish This Article“.
WRITE FAST COPY
I probably read more blogs than the average person, but I skim most of them. Why? Because a few billion–yes billion–pieces of content are shared daily on social media.
Many of the most read blogs are under 1000 words, and are structured with short paragraphs. Take a minute and visit a few bloggers who receive a great deal of daily traffic: Michael Hyatt,Jeff Goins, Jon Acuff. Take note of how they structure their posts.
It’s easy to move from one line to the next, and the posts are concise.
1. Write short paragraphs (3-4 sentences/lines max).
2. Use simple sentences when possible.
3. Use Lists.
4. Don’t be wordy: Avoid overused or unnecessary adverbs and adjectives.
5. Write at least 300 words (for SEO purposes), but keep posts concise.
USE IMAGES & INFOGRAPHICS.
Pictures are worth a thousand words, and may buy you more than 8 seconds of attention.
An effective way to provide information is through an infographic. Infographics are easily shareable content, which will likely drive more traffic back to your site. A reader is more likely to pin or share a cute, informative image than link to your article.
And a bonus note: Social Media posts with images tend to get more clicks than posts with only words. When you share that ridiculously good-looking blog post, do yourself a favor and share it with an image.
1. Find professional and relevant images to go in your post.
2. Use easily shared images like infographics to grab readers’ attention.
3. Use an image to share your post on social media.
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